Logo, Imagetype and Type design
Logo
A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition.[1] The logo is one aspect of a company’s commercial brand, or economic or academic entity, and its shapes, colors, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.
Reference: http://en.wikipedia.org/wiki/Logo
Imagetype
The Imagetype is found by the research in the type foundry/design and can be reproduced/changed by the designer. By reproduction/change or to add own expression/image the designer creates the imagetype. Other then the logo were the designer works from a image or abstract motive.
Type Design/ typography
Type the possibility to create/change a letterform. A letterform, letter-form or letter form, is a term used especially in typography, paleography, calligraphy and epigraphy to mean a letter’s shape. The definition of this letter’s shape is up to it’s audience if it is readable in the bigger context.
